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Privacy Policy

Our firm is committed to safeguarding the confidential information of our clients. We hold all personal data provided to us in the strictest confidence. We require your specific permission before we will discuss your affairs with anyone external to the firm. The information we compile includes that provided by you in questionnaires, verbally, collected from your previous advisors, and from statements and other sources that you give us.

We will never disclose information to non-affiliated third parties (such as brokerage firms, credit-card or insurance companies) except as permitted by law, or in carrying out the duties for which you retained us. We do not anticipate any change in this policy, and, in the unlikely event that we were to change it, we will contact you prior to such a change and provide you with notice of your right to exercise an option to opt out of any release of nonpublic private information.

We use health and financial information that you give us to assist you in meeting your personal financial goals while guarding against any perceived or real infringements of your privacy rights.

Our policy with respect to personal information is as follows:

  • Disclosure of Privacy Principles to Clients: BDFP recognizes and respects the privacy expectations of our clients. We want our clients to understand our commitment to privacy in our use of client information. As a result of our commitment, we have developed these Privacy Principles which are made readily available to our clients. Clients who have questions about these Privacy Principles or have a question about the privacy of their client information should call Dori Ben-David at 650-274-3739 or email her at

  • We limit access to information to only those employees who have a business or professional reason for knowing it, and only to non-affiliated parties as permitted or required by law - for example, federal regulations permit us to share a limited amount of information with brokerage firms in order to transact business on your behalf, and federal and state regulators, in the course of inspecting us may also have access to your data.

  • We maintain a secure physical office and our computer network is protected by a security firewall to ensure that your information is not placed at unreasonable risk.

  • For unaffiliated third parties that require access to your personal information (such as a brokerage firm,) we also require strict confidentiality in our agreements with them and expect them to keep this information private.

  • We do not provide your personally identifiable information to mailing list vendors or solicitors for any purpose.

  • Employee access to personally identifiable client information is limited to those with a business reason to know such information. Employees are educated on the importance of maintaining the confidentiality of client information and on these Privacy Principles. Because of the importance of these issues, all BDFP employees are responsible for maintaining the confidentiality of client information and employees who violate these Privacy Principles will be subject to termination.

  • We will maintain your files, with your data, as long as you are a client, and for as long thereafter as may be required by law and the CFP Board Code of Ethics and Professional Responsibility. After this required period of retention, all such information will be appropriately destroyed.

Federal legislation (Graham-Leach-Bliley Act) requires that we communicate our policies in writing to you. If you have any questions, please let us know and we will do our best to answer your questions.

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